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A marketing strategy coach is a marketing professional with significant experience, usually in a range of marketing roles, who provides guidance and support to business leaders, entrepreneurs, and marketers. They are your dedicated partner in navigating the dynamic landscape of marketing.
Specialising in strategy and implementation, a marketing strategy coach offers guidance to individuals and businesses, tailored to help clients reach their marketing goals and unlock their full business potential. They understand that one size doesn't fit all. A good marketing strategy coach will help you to develop the necessary skills, empower you to effectively market your business for sustained success, and act as a sounding board as necessary.
A marketing strategy coach guides and supports clients as they cultivate their marketing skills and strategies. Clients are empowered to develop their own marketing objectives and strategies while being supported by, and accountable to, their marketing strategy coach. The resultant strategy and activities are wholly owned by the client and are therefore more likely to be adopted by the organisation and succeed.
A marketing consultant is often brought in to undertake a marketing audit and recommend a strategic direction, usually because the organisation either does not have sufficient staff or expertise to undertake the project in a timely manner. The consultant may also develop a marketing strategy and plan for the client. However, this can mean that the resultant strategy is not wholly owned by the organisation and often results in incomplete implementation. Additionally, there is less opportunity for developing the skills of employees. Marketing consultants are best used when the organisation lacks sufficient marketing resources to undertake a project.